Welcome to the DUY website (the “Website”). Please carefully read this Privacy Policy, which applies whenever you access the Website, regardless of whether you purchase the products sold on it. Please also read the General Terms and Conditions of Use since they contain important information on the Website. DUY guarantees that personal data processing will be carried out in compliance with fundamental rights and freedoms, as well with respect for the dignity of the data subject, with particular reference to confidentiality, personal identification and the right to personal data protection.

NGUYEN TRUONG DUY Co. Ltd – a company having its registered offices in 78 Le Thi Rieng street, District 1, Ho Chi Minh City, Vietnamis the data controller for the data processing related to the Website, including therein navigation data, marketing data and profiling data, as well as all the data related to sales made through the Online Boutique and to the corresponding pre-and post-sales support activities.

DUY has appointed a personal data protection officer, who can be contacted at the following email address  for any information regarding the processing of your personal data and to exercise the rights set out below. You can also submit any queries regarding privacy by selecting the appropriate section in the Customer Service contact form.

Through the Website, different types of personal data are collected and processed for different purposes and with different methods. More precisely:
(a) personal data related to browsing, which is processed both for the purpose of allowing the Website to function properly, both to manage the sending of messages relating to purchases and the shopping cart, and to allow you to manage contractual relationships with third parties related to sales activities, and for marketing purposes. To this end, please read the “Cookie Policy” in the Legal Area of the Website;
(b) personal data provided voluntarily by the user (such as, for example, email address, personal information, password provided by filling in the “My Account” registration form), or otherwise lawfully acquired during the user’s visit to the website or during the user’s subsequent contact request addressed to the customer care via telephone or email, to respond to the user’s requests and to offer the requested services, assistance and information regarding products and the DUY world. Please note that registration and access through a social profile involve the disclosure of certain data (including first name, last name, email and any other data relating to the user and present on the same social profile) by the chosen social network and therefore requires explicit permission to be given before logging in, which will allow you to carry out activities with the user account. In some cases, social networks require some feedback and information about the use of the log-in. For more information, please refer to the relevant privacy documentation on the social network;
(c) personal data provided by the user as part of the processes of online registration on the Website, of sending purchase orders for products on the Online Boutique for the conclusion of e-commerce transactions and of interacting with users for activities that are operational and essential to the sale, as well as for any necessary pre- and after-sales assistance;
(d) with the express consent of the user,DUY may process the user’s personal data for marketing purposes: to send information and updates on products, sales, promotional campaigns, events and other initiatives promoted by DUY. DUY will use traditional tools (phone and post) and telematics tools (newsletters, emails, text messages, MMS and smart messages);DUY will also send messages suggesting that purchases on hold be completed (reminders on products viewed and abandoned carts)
(e) with the express consent of the user, DUY may also process the user’s personal data for the purpose of studying shopping habits and choices in order to make products and initiatives more responsive to the tastes and needs of its customers.
With the exception of browsing data, which is covered by the Cookie Policy, the processing of personal data is based on:
– consent that the user may provide for the purposes referred to in point b) with exclusive reference to the Social Network Login – and in points d) and e) (marketing and analysis activities);
– the legitimate interest of both DUY in providing the Website’s services and of the user in browsing the Website and/or the legitimate interest of DUY in responding to any customer requests;
– the fulfilment of the contract and the obligation to fulfil pre and post-contractual obligations (for contractual activities related to the sales on the Website).
Please note that, based on the principle of legitimate interest, DUY may contact you in order to offer you services and products similar to those you have previously purchased. Please also note that, under current legislation, this type of contact (known as “soft spam”) does not require consent. You may, however, request the discontinuation of the processing at any time, and DUY will do so without delay.
DUY collects personal data directly from the user (by registration or during the purchase steps) with the exception of the data collected with the navigation as per section 2 (a) above and data collected with the social log-in as per section 2 (b) above) and by cookies (as per the Cookie Policy).

With the exception of the navigation data, the provision to DUY of personal data, both for requests and queries and for the purposes of marketing and analysing consumer habits and preferences, is voluntary and optional. Failure to provide such data does not limit the use of the Website, although it may make it impossible for DUY to respond to requests for information and queries, or to purpose customized products and services, or to send informational material, updates, newsletters, and invites to DUY events.
The provision of the data, especially personal details, email address, postal address, telephone number and bank details in case of credit card payments, is compulsory for executing, through the Website, the product purchase agreement.
Some of said data, moreover, may be necessary for providing to the user other services made available on the Website in connection with the sales (post-sales and pre-sales services such as made-to-measure services, pickup in boutique service, delivery, exchange, etc.) or for discharging the obligations deriving from the law or regulatory provisions (tax obligations and antimony laundering). Any failure by the data subject to provide us with the data may therefore constitute, as the case may be, a lawful and justified reason for not performing the agreement of the products purchased on the Website and not providing the related services.
The mandatory or voluntary nature of the data to be provided will be, if necessary, and as the case may be indicated by means of a special character (*) placed next to the relevant information or to the data the provision of which is necessary for the purpose of providing the services and for purchasing the products on the Website. Any failure to furnish the data the provision of which is voluntary does not entail obligations or disadvantages of whatever type.

DUY communicates the personal data of the Website’s users only as permitted by the law and as indicated below. Further to what is indicated in point 2 b. (namely, the Social log-in) personal data shall be processed and disclosed to,
(i) employees and consultants of DUY processing data in their capacity as persons in charge of the processing for the internal organization of the activities;
(ii) other companies of the same Group acting as data processors in order to carry out contractual activities and services (such as the pick-up in boutique services) and to carry out specific marketing activities (such as inviting the user to local events); and
(iii) companies acting in their capacity of data processors and providing DUY with specific technical and organizational services in relation to the Website (logistics services, IT services and marketing services) and subjects in any case related to the sales.
Personal data may also be disclosed to:
(i) third parties for the sole purpose of performing the agreement of the products purchased on the Website (the financial institutions in charge of providing remote card payment services through credit/debit cards).
(ii) police officers and judicial authorities, in compliance with the law and upon their request, or in case there are good reasons to believe that such disclosure is reasonably necessary to (1) investigate, prevent or take initiatives in relation to suspected unlawful activities, or assist national supervisory authorities; (2) prepare a defence against third party claims or charges, protect the security of its own website and of the company; (3) exercise or protect the rights, property or security of DUY, the DUY Group companies, its affiliates, customers, employees and third parties.
Your data will not be disseminated and will be transferred abroad only if adequate levels of protection and sufficient safeguards, as provided by the law, are guaranteed. DUY mainly processes personal data using data centres located in Vietnam.

Personal data linked to the purchase will be stored for at least 05 years to comply with Vietnam tax and civil law. Moreover, the data linked to the purchase may be stored for a longer period of time in order to comply with the unlimited contractual warranty granted to the client.
Personal data provided for marketing and profiling activities are kept as long as necessary for the particular processing also with reference to the specific sector of activity and considering the interest demonstrated by the clients to be updated on the products, events and runaways of DUY.

A user always has the right to obtain from DUY confirmation of whether or not personal data concerning him/her exists, even if it is not yet recorded, and to have it communicated to him/her in an intelligible form. A user also has the right to obtain information about the source of personal data; the purposes and methods of processing it, the logic applied in the event of processing that is performed with the aid of electronic instruments; the identification details of the controller and data processors; and an indication of the persons or categories of persons whose personal data may be communicated, or who could end up being known by, for example, data processors or agents as data supervisors or data processors. A user also has the right to request an update, correction or, when s/he has an interest in doing so, inclusion of personal data, deletion, conversion to an anonymous form or the blocking of personal data that has been processed in violation of the law, including data which it is not necessary to keep in relation to the purposes for which it was collected or subsequently processed; a statement that the above operations were disclosed, including in terms of their content, to those parties to whom the data was communicated, except in the case in which such performance proves impossible or entails the use of methods that are clearly disproportionate to the right protected. The user can also ask for the portability of his/her data.
A user nevertheless has the right to object, in part or in full, for legitimate reasons, to the processing of personal data concerning him/her, even if it is pertinent to the scope of the collection, the processing of personal data concerning him/her for the purposes of sending advertising or direct marketing materials or to conduct market research or commercial communications and he has the right to ask restriction of processing concerning itself. The right to object may also be exercised specifically with regard to one or more methods of sending marketing communications. The above rights may be exercised by contacting the Data Protection Officer by writing to
The elective, explicit and voluntary sending of electronic mail to the addresses provided on the Site entails the subsequent acquisition of the sender’s address, necessary to respond to requests and keep track of them, as well as any other personal data included in the electronic communication, for legal purposes.
The user also has the right to lodge a complaint with the competent supervisory authority, as well as the right to revoke the consent previously given.